Meet the Founder

At the helm of Fly Label Italy is the visionary black designer Cedric Williams, who has been designing footwear for almost 20 years. He founded Fly Label Italy to fill the void of diversity and originality in the luxury footwear industry, and to celebrate originality. With a commitment to excellence, Williams has honed his craft to perfection, and it shows in every pair of shoes he creates. 

The Phoenix, the brand's symbol, represents resilience, strength, and transformation. For Williams, the Phoenix serves as a powerful and fitting emblem for a luxury footwear brand founded by someone who has triumphed over adversity and emerged stronger and more determined than ever before. His mission is to create a great brand through luxury Italian footwear and fashion, and the Phoenix is a symbol of the brand's commitment to rebirth and transformation.

Fly Label Italy is more than just a brand. It's a celebration of the transformative power of fashion. Williams appreciates all those who are supportive of the brand, and he believes that fashion can be a transformative experience. That's why Fly Label Italy is committed to creating shoes that tell a story, imbued with a sense of rebirth that will inspire you to step into a new chapter of your life with confidence and style.